MARKETING COURSE DESCRIPTIONS
MKT 570 MARKETING SEMINAR. This
course analyzes strategic policy formulation by marketing
management with special emphasis on the influence of marketing
institutions, market structure, merchandising, governmental
regulation, and fluctuations of population and national income.
MKT 571 MARKETING RESEARCH. The
course includes preparation, conduct, and interpretation of
consumer investigation. One or more field investigations and
the preparation of reports are required. Prerequisites: BAN
568.
MKT 572 MARKETING PROBLEMS. Case
analysis is made of actual problems involving all relevant
marketing mix areas. Course stresses development of student's
ability to analyze and develop sound strategy.
MKT 575 READINGS IN MARKETING.
This course is designed for directed study of individual students
who wish intensive study in some specific area of Marketing.
Prerequisite: Approval of Department Chair and Graduate Coordinator.
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