MKT 570 MARKETING SEMINAR. This course analyzes strategic policy
formulation by marketing management with
special emphasis on the influence of marketing institutions, market structure, merchandising,
governmental regulation,
and fluctuations of population and national income.
MKT 571 MARKETING RESEARCH. The course includes preparation, conduct, and
interpretation of consumer
investigation. One or more field investigations and the preparation of reports are required.
MKT 572 MARKETING PROBLEMS. Case analysis is made of actual problems
involving all relevant marketing mix
areas. Course stresses development of student's ability to analyze and develop sound strategy.
MKT 575 READINGS IN MARKETING. This course is designed for directed study of
individual students who wish
intensive study in some specific area of Marketing. Prerequisite: Approval of Department Chair
and Graduate
Coordinator.
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Sam Houston State University
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